IMPROVING THE DISTRIBUTION NETWORK IN ACCORDANCE WITH THE GROUP’S STRATEGY
The Group’s strategy of moving towards the high-end of the market must be based on a distribution network whose expertise is consistent with the positioning of our brands: selective retail (wine merchants), high-end bars, restaurants and hotels, and even
“retail”: for its LOUIS XIII cognac, the Group has a specific sales force and has opened three stores dedicated to the brand.
The development of online sales will also play a role in building a more direct approach to the distribution of our spirits.
Our distinctive advantage
Recognised expertise at High-end retailers
ACCELERATING THE GROUP’S CSR AMBITIONS
Rémy Cointreau’s 2020 CSR plan operationally focuses on 10 of the United Nation’s 17 Sustainable Development Goals, selected based on relevancy to the Group.
In particular, by 2020, the Group’s ambition is to achieve 100% responsible purchasing (percentage of suppliers having joined SEDEX), and have all of its winemaking partners committed to an environmental approach (AHVE 1).
Our distinctive advantage
Expertise and CSR actions for more than 15 years
