FIVE STRATEGIC LEVERS TO BECOME THE GLOBAL LEADER IN EXCEPTIONAL SPIRITS

EMPHASISING THE UNIQUE BRAND POSITIONING

Each of the Group’s spirits is linked to a particular terroir and know-how:

Within the AOC Cognac region, the House of Rémy Martin’s eaux-de-vie come exclusively from Grande Champagne and Petite Champagne, which have unrivalled aromatic profiles and ageing potential.

Our Islay single malt whiskeys are made uniquely from Scottish barley, then distilled and aged on the isle of Islay in accordance with traditional methods.

Our distinctive advantage

The specific characteristics of each terroir and our know-how make our spirits exceptional

MAXIMISING THE GEOGRAPHIC POTENTIAL OF THE BRANDS AND DIVERSIFYING THE GROWTH DRIVERS

Our brands are still under-potentialized from a geographic standpoint: LOUIS XIII in the United States, Rémy Martin in Africa, as well as Cointreau and Metaxa in China.

The increasing strength of our pioneering brands: single malt whiskies, The Botanist gin or Mount Gay rum provide attractive growth potential.

Our distinctive advantage

Our brands have not yet reached their full potential in any of our markets

BUILDING AN EMOTIONAL RELATIONSHIP WITH OUR CLIENTS

Increasing the desirability of our spirits: establishing a direct and personalised relationship with our clients through media and digital investments with targeted creative content, but also unique and unforgettable events.

Retaining our clients: a better understanding of their expectations allows a genuine and long-lasting relationship with our brands.

Our distinctive advantage

Our clients are seeking expertise and discernment but above all, emotion and experience, elements consistent with our brand portfolio