POSITIONED ON FAST-GROWING CATEGORIES OF SPIRITS
In addition, Rémy Cointreau Group brands belong to categories of spirits (such as cognac, single malt whisky, dark rum or gin) that have significantly outperformed the market in recent years (+7.2% per year on average during the period 2000-2017, compared with 5.8% for the market) and that retain a strong consumer appeal.
Rémy Cointreau Group categories structurally outperformed market growth
International spirits market : CAGR 2000-2017 : +5.8%.
Rémy Cointreau Categories : CAGR 2000-2017 : +7.2%.
Correspondingly, these categories offer very attractive valuation levels (“value per case”): cognac, single malt whisky and liqueurs are the categories of spirits with the highest value per case on the market.
Value per case by category of spirits (in €)
- Cognac : (Rémy Cointreau categories) : 642
- Single-malt scotch whiskies : (Rémy Cointreau categories) : 511
- Liqueurs : (Rémy Cointreau categories) : 235.
- Us whiskey (excl.bourbon) : (Rémy Cointreau categories) : 208
- Tequila and mezcal : 205
- White and flavored rums : 128
- Bourbon and blended whiskies : 120
- Flavored spirits : 120
- Gin : (Rémy Cointreau categories) : 110
- Vodka : 87
- Dark rum : (Rémy Cointreau categories) : 70
- Brandies : 56
- Other spirits : 48
- Cachaca : 30
Source : IWSR, Rémy Cointreau.