1. Integrated Report

EXCEPTIONAL SPIRITS ENJOY AN ATTRACTIVE DYNAMIC

Rémy Cointreau has solid credentials in the exceptional spirits segment: exceptional spirits represent 54% of the Group’s sales, whereas they comprise just 9% of the global spirits market. These exceptional spirits enjoy an attractive dynamic (+11% growth per year on average, compared with +5% for the spirits market as a whole over the last eight years), driven by a move towards the high-end of the market and an increasingly discerning clientele in terms of the quality, production, know-how and history of the spirits they consume.

Spirits > USD50: a fast-growing segment

UPPER LUXURY (>$1,000)

  • 0.3% (MARKET VALUE SPLIT PER PRICE SEGMENT)
  • +6.2% (CAGR 2009-2007)

LUXURY ($100 - $1,000)

  • 3.3% (MARKET VALUE SPLIT PER PRICE SEGMENT)
  • +11.4% (CAGR 2009-2007)

ULTRA PREMIUM

  • 5.1% (MARKET VALUE SPLIT PER PRICE SEGMENT)
  • +11.9% (CAGR 2009-2007)

MARKET VALUE SPLIT PER PRICE SEGMENT : +9% (€17 Billion)
CAGR 2009-2017 : +11.4%


PREMIUM ($20-$50) 

  • 30.1% (MARKET VALUE SPLIT PER PRICE SEGMENT)
  • +6.3% (CAGR 2009-2007)

MASS (<$20)

  • 61.2% (MARKET VALUE SPLIT PER PRICE SEGMENT)
  • +4.6% (CAGR 2009-2007)

Source: IWSR, Rémy Cointreau; international Spirits market estimated at USD200 billion.


The exceptional spirits segment has structurally outperformed the global spirits market since 2009.

2009 : 

  • 100 (Total international spirits market)
  • 100 (USD50+ spirits segment)

2010 :

  • 118 (Total international spirits market)
  • 107 (USD50+ spirits segment)

2011 : 

  • 145 (Total international spirits market)
  • 115 (USD50+ spirits segment)

2012 : 

  • 173 (Total international spirits market)
  • 123 (USD50+ spirits segment)

2013 :

  • 178 (Total international spirits market)
  • 128 (USD50+ spirits segment)

2014 :

  • 185 (Total international spirits market)
  • 132 (USD50+ spirits segment)

2015 :

  • 197 (Total international spirits market)
  • 141 (USD50+ spirits segment)

2016 :

  • 216 (Total international spirits market)
  • 145 (USD50+ spirits segment)

2017 :

  • 238 (Total international spirits market)
  • 152 (USD50+ spirits segment)

Total international spirits market : CAGR 2000-2017 : +11.4%. 

Categories of the groupe Rémy Cointreau : CAGR 2000-2017 : +5.3%. 

Source : IWSR, Rémy Cointreau, international spirits market estimated at around 200 billion USD.