Promoting responsible consumption to its clients around the world

By consuming in a moderate and appreciative manner, we pay tribute to the work of the men and women who develop exceptional products with passion and discipline. Driven by this conviction, Rémy Cointreau promotes responsible consumption through various actions aimed at a diverse audience. Among its employees, for more than two years, videos and explanatory panels have been installed in the Group's premises to inform and sensitise employees. In Paris, 40 ambassadors of all the brands have been trained in responsible consumption.

Among external stakeholders, in each country where the Group operates, strong partnerships have been established with local and national federations. Rémy Cointreau lends its support to the implementation of communication campaigns and awareness-raising actions around moderate alcohol consumption. In France, for example, the Group has committed to the French Spirits Federation and the “Avec Modération” (With Moderation) association by participating in the “Priorité prévention” (Priority to Prevention) national public health plan launched by the government. In Asia and the United States, the Group works hand-in-hand with local players and associations. In Asia, Rémy Cointreau has helped create the regional association APISWA (Asia PacificInternational Spirits & Wine Producers) in partnership with the French NationalRoad Safety Committee and the FrenchMinistry of Health’s National Centre for Health Communication and Education, in order to support and launch projects focusing on responsible consumption. In Cambodia, the Group has helped develop the “Stay alive – Drink with moderation”programme to sensitise road users and change driving behaviour.

Lastly, in Barbados, where the Mount Gay distillery is a key player in the island’s socio-economic development, many responsible consumption support plans have been established, such as the national plan to introduce breathalyser testing, supported by the House.